Top 5 Beauty Retail Apps Performance on iOS in South Africa: Q1 2025

In the first quarter of 2025, the beauty retail app landscape on iOS in South Africa showcased varying performance trends among the top five applications. This analysis, based on data from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics.

Standard Skin & Beauty from MATKIT YAZILIM TEKNOLOJILERI ANONIM SIRKETI saw a gradual increase in weekly downloads. Starting at 210 in early January, downloads peaked at 311 by the end of March. Despite consistent download growth, the app did not generate revenue during this period.

Shop Beauty on TApp, published by Thubelihle Mamba, displayed fluctuating weekly downloads. The downloads varied from 108 at the start of the quarter to a high of 183 mid-January, eventually stabilizing around 154 towards the end of March.

Think Dirty – Shop Clean by Think Dirty Inc. experienced a notable revenue peak of $178 in the last week of January. However, the downloads decreased from 254 at the quarter's start to 6 by the end of March. Weekly active users remained relatively stable, fluctuating around 1.5K throughout the quarter.

StyleKorean from STYLEKOREAN.COM had minimal download activity, starting at 20 and peaking at 99 in early March. There was no revenue reported for this app during the quarter.

Finally, Nu Skin Vera by Nu Skin Enterprises saw weekly downloads ranging from 11 to 28. Active users gradually declined from 1.4K to 1.2K over the quarter.

For more detailed insights and data, visit Sensor Tower's platform.